4 Aspects of "Being Social" in a Post-Persuasion Economy

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The tricky thing about being social online is that we need to juggle a number of balls regularly, sensitively, and skillfully. 

Have I left out any you think are crucial?

I made this today on a new Web2 site called easel.ly. It's got a number of templates you can use to start building an inforgraphic and I really like the simplicity of the tool set.

I don't have time to make a lengthy post today, but thought I'd post the graphic anyway and see what folks think. 

Sometimes it's really helpful to tease out distinctions graphically.

Which of these aspects challenges you most?

 

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Posted by Meri Aaron Walker 

Balm For the 21st Century Soul: Scamworld -The Movie

Chris Brogan passed on an incredibly useful link today. It's not to his blog. But it illustrates perfectly the distinctions Chris stands for - between cultivating our skills as Trust Agents and cultivating our ability to bilk other people out of their cash by participating at some level in the Scam Syndicate.

If the implosion of the US and European economies hasn't pushed you to throw a bunch of your hard-earned savings (or your credit history) at one or another get-rich-quick-internet-scams, I bet you know 100 people who have - who would appreciate hearing someone just tell the truth.

I'm so glad I've lived long enough to see such a thoughtful, well-produced vid about the underworld of internet marketers circulate widely. 

I've been taken in by them more than once over the last 25 years... and I know I'm not the only one. In fact, I don't think I know a single soul who hasn't been burned at least once.

At this point, I'm grateful for what I've learned from the losses. But it's taken some time and some tough reflection to collect the benefits. They weren't financial...

To be candid, it's my own scam experiences that have made me such a zealot about Google Plus. This platform enables anyone who wants to do so to set up an arena for honest, practical, ongoing dialogue with other human beings who care about whatever it is you care about. Amazing!! 

Especially right now - amidst all the fury of the Facebook IPO -it behooves us all to be clear about what in the hell we're doing online when we're "being social."

Either we're making some faceless crimebosses and their partners at global conglomerates into billionaires (sorry, Facebook, but that's how I see the IPO) or we're deliberately helping one another learn, continuously, what we need to know so we can make an honest living doing what we love to do - no matter where on the planet we happen to find ourselves.

The vid's 15 minutes long. It's worth every minute of your time. 

The rest of the post at Verge is really long... I'm wading through it. But you can get a lot of benefit from just watching the vid. 

Here's a link to the whole post at Verge. Please pass it on!

And, again, a thousand thanks to +Chris Brogan for leading the way he leads. Namaste, Chris.

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Posted by Meri Aaron Walker 

It's True: Social Media CAN Make Us Less Connected ... But It Doesn't Have To

Sherry Turkle and I are fascinated by the same thing. She's at MIT and I'm out in the boondocks of Southern Oregon. It doesn't matter. What fascinates us both is people and technology and how they interact and affect one another.

I've just learned that Sherry Turkle made a new talk at this year's TED, but it's not available yet to share. I've posted the talk she made about this time last years until they post the new talk on TED. 

She's so right on about the ways that technology can hurt us and the ways we can use it to hurt one another. 

And, using "technology," and especially smart social media like Google Plus (and even Facebook and Twitter), doesn't have to make us less connected. In fact, quite the contrary.

If we're willing to think just a little about how we want technology to serve us, we can make deliberate choices to use social media for our purposes - instead of making ourselves into the "killer app" for our phones and computers.

Just FYI, this post is coming out of the frustration I felt last evening talking with some of the best local food producers in the world - at the National Guard Armory in Medford, Oregon. I went there - right after closing on the purchase of my new home in Talent, Oregon - to sample their food and hear the prophet of Local Food, Joel Salatin, speak passionately about his way of Living Local in the 21st century. The timing couldn't have been more perfect. 

Joel's message is Local. Local. Local. Strengthening of the connection between people who eat and people who grow, cook, and package the foot we eat. Strengthening the connection between the Earth and we human beings. Revitalizing our sense of participation in the cultivation, sharing, and ingestion of real food. And ... making smart use of new technologies to mimic the cycles of Nature that we've allowed Big Ag to destroy over the last 75 years.

Joel is inspired, inspiring and full of the vitality he promises we can all recover if we'll simply come back together and rebuild our local economies around food. By all means, check out his website, his books, and his YouTube channel! 

As I walked around the Armory, eating and chatting with my neighors and the people who grow the food we eat, I ran into more than a few folks who still think of technology and Earth-loving as an either/or thing: either we learn how to use social media OR we strengthen local, connected, sustainable food economies.

Not true.

Technology and a sustainable, Earth-friendly life do not have to be enemies. Instead, when we stop looking through the wrong end of the telescope, human beings can use social media to speed up and strengthen our human efforts to re-develop local, connected sustainable economies. 

Now that I'm officially a home-owner in the Rogue Valley, I'm more committed than ever to helping my neighbors cut through this confusion. So, whether you're local - or part of my global audience - if you'd like to have a FREE 30-minute consultation with me about your specfiic situation, all you have to do is contact me here and we'll set up a time that works for both of us.  

It's true, what The Boss and Eric Burton sang to the SXSW crowd this week down in my old hometown, Austin, TX:

We gotta get outta this place! If it's the last thing we ever do...  Girl, there's a better life for me and you...

We can manage the caravan to that better life using social media... We can.


 

 

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Posted by Meri Aaron Walker 

How to Be a "Good Neighbor" in the Land of OPEN: A Simple Look at Creative Commons:

Wow! I have had a ton of communication - both online and off - from folks wanting more coaching after reading my previous post about reverse image searching.

The questions, the relief, the gratitude I've been privileged to receive and respond to have shown me there's still a lot of educating to do before Baby Boomer thought leaders can be out online "being social" with ease, grace and impunity.

So, I just found this wonderful report on Scribd and thought I share it here for three reasons: (1) So I always know where it is (the best reason to curate content and reshare it on your blog) and (2) so that readers can use this blog to educate yourselves - and your friends - about the wonders of living and working and lifetime learning in the Land of Open. And (3) because this report is just beautifully designed and I love sharing beauty anytime I can.

Feel free to share a link to this post with any and everyone you know who's still unclear about how to operate not only legally - but respectfully - in this brave new world of Open.

From where I'm sitting, the freedom to build on one another's genius - instead of spending all our time trying to reinvent the wheel - is the greatest benefit of Creative Commons licensing.

On the other hand, this mind-stopping, jaw-dropping freedom comes with a brand new responsibility not just to "credit our sources" (the way we were taught to make footnotes back in the 20th century) but to elevate our sources. To share the stage with our sources. To help connect our sources with new audiences they wouldn't have encountered without us.

This is the beauty of Creative Commons, friends. When we play in the fields of Open, we get to share the wealth of our human intelligence in entirely new ways. Smarter, faster, more creative and less fearful ways.

Relax...and enjoy! FYI, I found this piece on Scribd through the goodwill of a new blogger I've met on Google Plus. +TechFleece is curating and sharing some wonderful content lately about the topic of protecting our freedom of expression on the Internet. You might want to add him to your G+ circles, too.  

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Posted by Meri Aaron Walker 

The Fine Art of Reverse Searching on Images

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Okay, twice today I've been drawn up short by posts from bloggers for whom I have the deepest respect that address the 21st century "social skill" of getting permission and giving appropriate credit to the makers of images we're picking up online.

First, "Santa Ed" Taylor put out a video about a client of his whose website was recently closed down by the ISP for copyright infringement because the client had grabbed a photo from an online source and not credited it in her blog. The second instance was a provocative blog post made by the brilliant Thomas Hawk. Thomas' rant was about having increasing numbers of people ripping off his photographs from online locations without asking his permission or honoring his Creative Commons licenses.

The voice in the head is saying it's time to pay better attention myself and to make a post that shares the easy ways we can do reverse searching on images we find that we'd like to use on our blogs and in social media sites like G+.

If you're a nutcase like me - a blogger whose attention is as taken by great pictures as it is by great writing - chances are you've already discovered Google's "Image Search" feature.

It's one of the first things I show clients.  Why? Well, most subject matter experts have well-developed writing and speaking skills. But they're not always great at finding provocative images that will hold readers' and listener's attention while they're reading or listening to them explain their ideas - or share their insights about other people's ideas.

So, for many thought leaders, there can be real joy in searching for quirky, colorful, thought-provoking, attention-getting images that will illustrate their blog posts, articles, live workshops, and virtual meetings.

Along with this joyful hunt, though, goes the responsibility for crediting the photographers and /or illustrators whose great work can help make your work more understandable. More memorable. More imaginable. 

There are increasingly easy (and free) tools to use to find out where else an image might have been used online and who might have made it. The process is called "reverse image searching" and it begins by using the image you've found as the "search term." Only this time the term is a picture instead of a word or phrase.

The link will take you to Katherine Tyrrell's blog called, "Making a Mark." Katherine is also a woman as taken with words as she is with images and this post does a fabulous job of summarizing three ways you can do reverse image searches.

I hope you'll adopt one or more of these strategies to expand the joy you've discovered doing image searches with the joy of finding (and appropriately crediting) the makers of the images you discover.

Happy Hunting!

FYI, my favorite tool for researching is the TinEye plug in for Firefox and Chrome. You can pick up the plug in on the TinEye site. If you're not using Chrome as a browser, you can use the TinEye website just as easily. 

Filed under  //  image search   photographs   reverse image search  
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Posted by Meri Aaron Walker 

Being Social in G+ : The Fastest Way to Cut Through Information Overload

Information-overload1

Information overload is not just a problem.

It is the single most debilitating problem human beings face at this moment in history.

In fact, it's because of my inabilty to tolerate any more information overload that I'm pushing friends, family, and clients out of my E-mail box and into Google Plus.

In 25 years of exploration and experimentation, using Google Plus and my simple social homesite here at BeingSocial.us is the best way I've discovered to drastically reduce cognitive overload - while remaining an active participant in the modern world.

With every passing day, I'm finding new social power using G+ as a unified messaging platform instead of going nuts chasing back and forth between my email box and Facebook and Twitter and a half-dozen other social sites and services.

From one place, I can use G+ to send private messages - like email only better. I can "blog" about things I care about most - by making public posts - and get read by many more people than I have been so far here on BeingSocial.Us. I can also send "newsletters" to groups of people with whom I share a specific interest (by making circle posts). Experimenting with G+ is totally changing the way I participate in the information economy - in a joyful and powerful way.

If you take a look at my page on G+, you'll get a peek at what I mean. (You can't see my private messages and hangouts and unless I've circled you, you can't see my circle posts, but you can see my public posts and a lot more.)

By doing almost all my messaging here in my social homesite and from the unified platform on Google Plus, I'm able to

1) remain clear about what I care about,

2) keep my focus on my values and goals, and

3) make timely, valuable contributions to others.

Because I've organized my G+ circles and made careful decisions about how I add new connections, I'm stay well-informed by my very smart friends - but never over-my-head in information or trivia.

As I tell clients, for 25 years, all the information in the world has been liberated from libraries. We're swimming in it 24/7 now. And what we need most from one another is help making sense of what's changing around us so we can take action from a place of integrity - instead of a place of crisis.

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(c) Juliana Coutinho

When we "make friends" in social media, we're actually connecting our hearts and minds with others who care about what we care about. And this frees us to use one another's hearts and minds to co-process new information.

Just like having two processor capability in our computers speeds up information processing, when we make friends with smart people in social media, we speed up our ability to make sense of changing circumstances and take action when we need to. And rest when we don't.

In fact, when we're mindful about who we're "friending," being social is T-H-E smartest and fastest way for us to cut down on information overload.

Like the Beatles sang, "I get by with a little help from my friends."

If your experience using social media isn't yet helping you cut down on information overload, you may need some help rethinking the way you're using Facebook and Twitter and the Mama of all social sites - Google Plus.

I promise, "being social" has nothing to do with succumbing to sensory overload.

Being social online can be the easiest and fastest way to get yourself up above the noise - so you can think and act from a place of peace.

The price of tolerating information overload is simply too high to continue to pay. This piece from Infoengineering says it all: 

Information Overload is an increasing problem both in the workplace, and in life in general. Those that learn to deal with it effectively will have a major advantage in the next few years.

Information Overload is when you are trying to deal with more information than you are able to process to make sensible decisions. The result is either that you either delay making decisions, or that you make the wrong decisions.

It is now commonplace to be getting too many e-mails, reports and incoming messages to deal with them effectively.

The Information Overload Age

The first recorded use of the phrase “information overload” was used by the futurologist Alvin Toffler in 1970, when he predicted that the rapidly increasing amounts of information being produced would eventually cause people problems.

Although people talk about “living in the information age,” written information has been used for thousands of years. The invention of the Printing Press a few hundred years ago made it possible to distribute written information to large amounts of people. However, it is only with the advent of modern computers that the ability to create, duplicate and access vast amounts of information has created Information Overload amongst the general population.

The root of the problem is that, although computer processing and memory is increasing all the time, the humans that must use the information are not getting any faster. Effectively, the human mind acts as a bottleneck in the process.

Not “Sensory Overload”

Information Overload needs to be differentiated from “Sensory Overload.” This is when your mind is bombarded with images, sounds and sensations that overload the brain.

The brain can actually handle tens of millions of signals from our senses every second. Think of the number of light sensors within the eye, and equate this to the resolution of a digital camera (and the corresponding file size of the photos it produces). Then include the thousands of touch-sensitive areas of the body, and the range of our hearing. But we can still deal with all of this, because the brain has had tens of millions of years of evolution to deal with this.

Compare those tens of millions of years to the few thousand years we’ve been dealing with information such as talking and writing. Our brains are still learning to deal with this, so we can only process a very small amount of it at a time.

Causes

Information Overload is now commonplace in offices around the World. Some of the causes include:

  • The widespread access to the Web
  • The ease of sending e-mail messages to large numbers of people
  • As information can be duplicated for free, there is no variable cost in producing more copies – people send reports and information to people who may need to know, rather than definitely need to know.
  • Poorly created information sources (especially online), which:
    • are not simplified or filtered to make them shorter
    • are not written clearly, so people have to spend more time understanding them
    • contain factual errors or inconsistencies – requiring further research

How the Problem Spreads

In an office, the problem of Information Overload spreads like a virus. If one person is suffering information overload, they tend not to process the information they are handling very well. Rather than summarising a report or document, they just pass on the whole thing to everyone in the office.

Now, the rest of the office must wade through 80 pages to find the few key pieces of information that are relevant to their jobs and the decisions they need to make.

Solutions

Although there is no simple solution to the problem of Information Overload, there are some things that can be done to reduce the problem.

These include:

  • Spending less time on gaining information that is nice to know and more time on things that we need to know now.
  • Focusing on quality of information, rather than quantity. A short concise e-mail is more valuable than a long e-mail.
  • Learning how to create better information (this is what Infogineering is about). Be direct in what you ask people, so that they can provide short precise answers.
  • Single-tasking, and keeping the mind focused on one issue at a time.
  • Spending parts of the day disconnected from interruptions (e.g. switch off e-mail, telephones, Web, etc.) so you can fully concentrate for a significant period of time on one thing.

 

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Posted by Meri Aaron Walker 

How Wonderful That G+ Makes Being Social Such an Enjoyable Way to Quit Gaming Search

Boomersocializing

Google Search is now being radically influenced by other human beings' sharing and resharing your content.

The good news about this is that it now makes good sense to spend time being social in Google Plus with people who honestly care about what you care about...  

Being social with people who like you - and the things you have to share - has made sense for 2000+ years. It only makes sense that online Search is now beginning to more closely emulate the ways we relate face-to-face. 

Here's a terrific piece from Hubspot that pretty much summarizes the advice I've been giving clients for the last 3-4 months - since I realized what's really going on with G+ and the direction in which Google is continuing to modify the workings of its Search Engine.

When Hubspot's already put this out there, it makes better sense to save time and link to it than to spend time repeating the same stuff in my own words. What matters most to me is that you get the message, from Hubspot, me, or whoever:

"Now is the time for all good people to wake up and enjoy being social - online and off. "

Taking these simple steps (and a few others) can help you quickly and organically expand what I refer to as your "genuine reach" on G+ and other social media sites.

http://blog.hubspot.com/blog/tabid/6307/bid/31269/How-to-Attract-the-RIGHT-Social-Media-Followers-for-Your-Business.aspx

If you'd like spend 30-minutes telling me more about how your business works and get some FREE consultation about how you can quickly enhance your online presence by building a "social homesite" and being social in places like Google Plus, you can reserve a time for yourself right here. 

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Posted by Meri Aaron Walker 

Being Social Has Nothing to Do With Knowing What's Successful

Okay, so this is just the simple truth and a great piece of advice about how to build our online presence, too:

Rarely can we predict what will become our greatest success. So instead of trying to work towards something that hasn't happened yet, let's take pride in everything we do.

~Simon Sinek

January flew by. Full of more surprises than any of us might ever have predicted. You know it's true.

Valentine's Day is already right around the corner. As we're walking further into 2012, let's remember to take a few minutes online to celebrate we're already proud of doing.

What would that be for you?

We don't have to wait until we've been crowned King/Queen of the Universe to celebrate. In fact, if we wait for that, most of us are going to miss the whole wonder-filled process of the journey. Only a very few of us are going to get the crown in this lifetime.

Here's something I'm already really happy about: 

Millions and millions of us pooled our energies - and made our voices heard - and we got the Congress to STOP SOPA and PIPA in January.

And I helped. 

Sure, there are new bills coming out - seems like daily - that are going to need to be stopped, too, if we are to protect our freedoms of speech and keep our internet open. But, together, we made enough noise that we broke the trance.

And I helped. 

How about you? What are you already proud of doing in 2012? Tell us...

Do it below in the comments, on your own blog, on Facebook, Twitter, or G+. Tell us. 

One of the best things about being social online is hearing about each other's wins - of whatever size and duration. 

C'mon...tell me tell me tell me...

 

 

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Posted by Meri Aaron Walker 

Being Social with Google: The New Terms of Use

Forestfires
Welcome to 2012! As Catherine Austin Fitz called it last night in a talk I heard here in the Rogue Valley, 2012 shows every sign of being "The Year We've Been Waiting For."

We get to start right out standing up to STOP SOPA/PIPA to prevent big media and the entertainment industry from getting a governmental license to censor our participation online.

Now, a week later, Google has slapped their new Terms of Use down on the table and if you want to use Google products, you have no choice but to accept them.

What a month!

I took time this morning to follow up on Google's announcement, read the policy and the FAQs, and I want to share a few thoughts about it.

I've been aware - as have many folks - that Google's had the ability to track everything we're doing in all their apps, so the new policy isn't a surprise to me. What was a surprise was having it formally announced one day: POW! Along with the news that even if you don't like it, if you to use Google's apps, you can't opt out.

I do think Google might have handled the release with a bit more thought about how it was going to land in users' minds.

Telling someone you're going to consolidate all you know about them (already) for the purpose of making their lives easier online is a lovely offer. On the other hand, telling them they can't opt out of you doing this for them doesn't feel so good.

In fact, it feels a lot like Daddy telling me I can use his phone to talk with my boyfriend as long as I live in his house - but that he always reserves has the right to eavesdrop on my conversations.

There's something about that side of the offer that makes me want to leave home right away - just to protect my autonomy as an individual. Know what I mean? Are you listening +Vic Gundotra?

3 REASONS I STILL THINK THE WORLD OF GOOGLE AND GOOGLE SERVICES

As a woman who's been using the internet to share (that is, learn and work collaboratively with people around the globe) for well over 25 years now, I fully appreciate the way Google is further integrating its services - for quite a few reasons. Here are three big ones:

(1) The possibility of simplifying and integrating my online messaging processes here in G+ (individual private text and video messaging, private small group text and video messaging, public text and video messaging, and real-time video conferencing) gives my increasingly arthritic fingers and slowly aging memory a glimpse of the Promised Land. I can see the shore, in fact - shortly Google's going to have delivered to us anytime anywhere access to the shared intelligence of the human race in a many-featured interface that's dead-level simple to use. Wow.

(2) The fact that Google tracks our social participation here in G+ (and is now figuring it into the way we show up in Search around our various areas of expertise) seems to me to be A GIANT LEAP in the right direction - anthropologically.

Using human beings' 1+s and Shares as indicators of content that's truly "useful" makes Search results both more trustable and more relevant to me - as a human being.

(3) The more I use G+ and the rest of Google's increasingly integrated services, the more I marvel at the role Google is playing in the very course of human evolution across the axis of the 20-21st centuries.

Google started by offering us all a quick way to just find stuff on all the servers across the globe that human beings started throwing up and sharing with one another. And, in less than 2 decades, the human race has grown - with Google - to the place where we desperately need to simplify our processes of accessing and sharing information online because human beings are making so much of it we're drowning ourselves in it.

From where I sit, it seems to me that human beings just aren't evolving our brains - much less our social or political systems - fast enough to keep ahead of this astounding new "internet" tool we've developed during our lifetimes.

Sometimes I just sit and shake my head over this. It boggles my mind that I get to be alive and participating in this moment in human history.

I don't know if these new Terms of Use are going to create bigger problems for us all. They may. But what I see as far more important than potential risks is that Google remains fully engaged in the heroic task of finding and testing potential new solutions that help human beings use and manage this "internet-one-mind" tool we've made. And I'm unutterably grateful that they're taking the task so seriously.

As I tell my clients sometimes, when Wo/Man discovered/invented "fire," there must have been quite a few hundred years of out-of-control forest fires all over the place... until S/He figured out how to manage that amazing tool.

We're right at the beginning of this process... Just the beginning...

So, what do y'all think?

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Posted by Meri Aaron Walker 

Protect IP/ SOPA Breaks the Internet and Destroys Our Freedoms!

PROTECT IP / SOPA Breaks The Internet from Fight for the Future on Vimeo.

Now is the time for all good (wo)men to come to the aid of the Internet!

And no, that is NOT a typing exercise. It's a dead-level earnest appeal.

Please pick up the phone today and call your Senators - both of them - and tell them you will NOT abide their surrender to Entertainment and Big Media's demands that people around the globe give up our free speech and our internet to censorship. 

 This is mighty serious, folks!

I'm posting regular links to stories from all over the internet on my G+profile: http://gplus.to/meriwalker. Go there to watch my stream for stories you can pick up and share with friends across the country - and the globe - to fuel their motivation to speak up to STOP SOPA and PIPA.

I've censored the following, in protest of these bills that give any corporation and the US government the power to censor the internet-- Bills that could pass THIS WEEK.

To see the uncensored text, and to stop internet censorship,  use this link:  http://americancensorship.org/posts/36646/uncensor 

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Posted by Meri Aaron Walker